Cotton Egypt Association Continues Its Campaign On Counterfeiters
COTTON Egypt Association, the organisation behind Egyptian Cotton™, has launched a further initiative to actively root out non-genuine goods from the supply chain.
The organization has begun naming and shaming manufacturers who fail their rigorous accreditation scheme through a new 'Black List' on their website.
They are also set to launch a worldwide task force of secret shoppers who will purchase products marked as Egyptian Cotton from retailers both instore and online, which will then be passed along for testing.
Only products made from 100%-percent Egyptian Cotton can carry the famous trademarked pyramid cotton logo, and already a Pakistan-based towel manufacturer who failed the test has had its license suspended.
Source: The Cotton Egypt Association
Last Update 2019-06-09